Between 2017 and 2018, customer experience in the Czech Republic improved slightly, which was probably no coincidence because positive developments also occurred between 2018 and 2019. Data from this year's study show this.
The customer’s experience can be described with six CX pillars.
Read the profiles of successful brands and let yourselves be inspired by their approach to CX.
We concantrate not only on financial results but also on work-life balance and how our employees feel.
Basically, we try to not be in people’s way. Let everyone do their own thing. If that means going to the branch, so be it. And if that means using the internet, so be it.
People are prioritizing quality over low prices, and freshness is increasingly crucial for them.
When candidates come for a job interview, they don’t say they want to work with us because they use our cosmetics but because we care for the environment.
Every quarter, we visit all the depots, spending part of the day with our employees. We talk to them about what needs to be changed and improved.
We want each of our employees to get an idea about what Manufaktura does and become our ambassador, spreading the good word. You cannot do that if you don’t have complete faith in the product.